What we do

"We prepare people for the future; building relationships, life skills and confidence"

Our wellbeing and educational programmes are far more than stroking a calm, placid dog, we facilitate practical Animal Assisted Interventions that promote an active lifestyle, teach communication skills, team-building skills, build self esteem and solidify the canine-human bond with clients. We focus on goal setting, communication and  regulation techniques through practical activities that teach both canine and human behaviours as well as dog handling skills. 


PAWS CIC  offers counselling and therapeutic sessions with BACP/BAPT/UKCP registered professionals. The sessions utilise the canine-human bond, allowing the client  to make positive therapeutic progress co-regulating with their canine partner.  Our qualified counsellors and therapists work with their own dogs and use Animal Assisted Interventions to build relationships, trust and understanding with the client.


At People and Animal Wellbeing Services CIC we understand the value in having your own ‘pet’ in your workplace. We want to provide you with the right tools to successfully train, work with and run Animal Assisted Interventions in your own working environment. We provide workshops and subscription programmes that focus on your therapy animal team and the journey that will support their wellbeing. 

Our Values

Experience: All of our human mentors and therapists are professionals in their field of work, whether that be in education, behaviour management or therapy. Their professional experience allows them to make the maximum impact with the animal assisted interventions they provide. 


Wellbeing: Is at the forefront of our ethos. Our programmes nurture our clients and animals wellbeing. 

Advocates: We are advocates for our clients and our animals. We will support both equally and nurture positive animal/ client relationships so each party is rewarded and understood.

Ambitious: We aim to support as many people as possible with their wellbeing and teach positive animal handling and emotional skills.


Inclusive: We are an inclusive company that listens and values the diversities of our communities. We recognise and champion difference in our clients and our therapy animals, helping to promote autonomy and freedom of choice.

Passionate: We are passionate about the work we do and recognise the enormous potential the human animal bond can have on a person's wellbeing and mental health.

Nurturing:We nurture wellbeing and confidence by developing social, emotional and practical life skills.

Collaboration:We work closely with local authorities, education facilities, care providers and parents and carers to meet the needs of our service users.

Who founded PAWS CIC?

People and Animal Wellbeing Services (PAWS) is a Community Interest Company   (CIC) founded by Nicola Maxwell in 2020. Set up with the aim to enhance the wellbeing of those who experience poor mental health, disability or social disadvantage following adverse life experiences in the UK. 

Nicola has several years experience working in Special Educational Needs and Social, Emotional and Mental Health schools providing both educational and social support through the interventions she creates with her canine partner Jackson. Nicola has a 2:1 BA Hons degree in Drama and has completed part 1 of the Animal Assisted Play Therapy® programme and is on her journey to certification. Nicola also has level 2 certificates in Counselling skills and Understanding Autism, as well as her Mental Health First Aid certificate.

Most recently Nicola has completed her certified dog training qualification with The Dog Training College and is able to deliver positive dog training to the PAWS community.

Nicola is also a member of the Society for Companion Animal Studies, which is an organisation that researches and helps to regulate Animal Assisted Therapy here in the UK.

Nicola Maxwell
Dog Training Certification

“I have found that when you are deeply troubled, there are things you get from the silent devoted companionship of a dog that you can get from no other source.”

– Doris Day (actress)